Aligned with the projected growth forecasts shared earlier, the latest research findings spanning the first two days of the holy month clearly depict, how the increase in TV viewership due to the Covid-19 #Stayathome situation has resulted in a record-breaking Ramadan 2020 performance from the region’s leading broadcasters.
With significant surges across the board in channel TRPs, share of audience, and viewer engagement (Vs. Ramadan 2019), there’s never been a better time for regional brands to become a part of MBC GROUP’s Ramadan 2020 success story.
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