Johannes Larcher, managing director-digital at MBC, forecasts the massive growth in advertising revenue that the OTT industry could benefit from and explains how he plans to attract advertisers.
Anghami, the regions largest and most loved streaming service, announced today a new collaboration with The Walt Disney Company Middle East in which brands are able to reach millions of consumers through various branding and media solutions alongside hit Disney movie soundtracks.
Johannes Larcher, managing director-digital at MBC, shares a detailed overview of the industry’s regional landscape, its various players and its potential.
Johannes Larcher, managing director-digital at MBC, unveils the strategy behind Shahid Plus’s upcoming acceleration and subscription growth.
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