How COVID-19 Is Impacting TV Advertising

Brand Studio Covid-19 Updates

How COVID-19 Is Impacting TV Advertising

By Communicate StaffSun, Mar 29 2020

At a time when regional audiences are staying home more than ever before to support lockdown and self-isolation drives, leading regional broadcaster MBC Group reports a significant surge in their overall performance, as well as in their individual channels.

how-covid-19-is-impacting-tv-advertising

Data findings from MBC Group released by Arabian Media Services International (AMSI) (part of Choueiri Group and the exclusive media representative for MBC Group) indicate that behavioral changes have resulted in greater consumption of premium television content and entertainment. The findings should enable advertisers to reinforce and adapt their TV media investments and plans, encourage them to uplift their TV advertising initiatives in order to remain top-of-mind, and boost their performance.

MORE IN Covid-19 Updates

Covid-19 Updates

September 29, 2020 Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC

Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”

Covid-19 Updates

September 14, 2020 DMS’ Exclusive Media Partner Anghami Raises Over $1 Million in Donations with “The Sound of Beirut”

Beirut’s sound echoed louder than ever before on Anghami on the night of Thursday, September 8, rolling out a rhythm of hope and sending messages of support to the Lebanese capital that translated into more than $1 million in donations.

Covid-19 Updates

September 08, 2020 Research on Advertising Perception – Intensive Hair Care Category

Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.

Covid-19 Updates

September 03, 2020 “The Sound of Beirut” Fundraiser on Anghami

Healing Beirut’s wounds, one song at a time.