How Covid-19 is changing Consumer’s Daily Life in KSA

In under a month’s time, the COVID-19 outbreak has swiftly transformed how millions of Saudi residents live out their daily routines. Powered by Choueiri Group’s Data Team, their latest report presents insightful findings into how the pandemic is impacting Arab consumers’  purchasing behavior and how the new ‘indoor living’ lifestyle is affecting their consumption of media. The survey was conducted over two waves, in order to track significant changes amidst the evolving COVID-19 backdrop.