Brand Studio Covid-19 Updates
Back
DMS’ Exclusive Media Partner Anghami Raises Over $1 Million in Donations with “The Sound of Beirut”
By Nathalie BontemsMon, Sep 14 2020
Contact

Beirut’s sound echoed louder than ever before on Anghami on the night of Thursday, September 8, rolling out a rhythm of hope and sending messages of support to the Lebanese capital that translated into more than $1 million in donations. 

dms-exclusive-media-partner-anghami-raises-over-us1-million-in-donations-with-the-sound-of-beirut

“The Sound of Beirut” gathered over 30 Arab and international artists, bringing together their fans from all over the world for the cause of Beirut. They took turns singing and sending heartwarming messages to the Lebanese and global community for two hours straight, urging users to hit that donate button and help the people of Beirut after the August 4 explosion.

In a statement, a Procter & Gamble spokesperson said: “We have been looking at the most impactful ways to support the community on the ground, and have committed to supporting through Anghami’s initiative “The Sound of Beirut” and our other initiatives with a $1 million cash and in-kind contribution. Our hope is that with collective contributions of organizations like ours, the people of Beirut will be able to rebuild and rehabilitate Lebanon.”

RELATED TOPICS
Anghami Choueiri Group Dms Lebanon Procter &Amp; Gamble
MORE IN Covid-19 Updates
Covid-19 Updates
Choueiri Group Deep Dives
September 29, 2020 Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC
Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”
Covid-19 Updates
Choueiri Group Deep Dives
September 08, 2020 Research on Advertising Perception – Intensive Hair Care Category
Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.
Covid-19 Updates
Choueiri Group Deep Dives
September 03, 2020 “The Sound of Beirut” Fundraiser on Anghami
Healing Beirut’s wounds, one song at a time.
Covid-19 Updates
Choueiri Group Deep Dives
September 01, 2020 Zoomers Worldwide – What Are They Watching?
The Covid-19 pandemic has resulted in a notable increase in TV viewership for the “global zoomers” audience group. Powered by the Choueiri Group’s Data Team, findings from their latest research which are illustrated in the infographic below highlight how the increased viewership enables the group’s advertising partners to tap into the full range of opportunities that TV stands to deliver to this heavily impacted audience group.