With the COVID-19 outbreak continuing to impact all facets of our lives, consumers are not only settling on staying-indoors to practice social isolation but have also been adopting new media consumption and online purchasing habits. Powered by Choueiri Group’s Data Team, our latest piece of research takes a closer look at the most definitive emerging trends, focused on the three most vital consumer age groups (Generations) across KSA. These insightful findings are aimed at enabling regional brands to gain a better understanding of their audiences during these challenging times.