Brand Studio
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Regional Brands to Benefit from Greater Depth and Scale of Data across Leading Publishers Data & Measurement
Choueiri Group Deep Dives
September 08, 2020 Regional Brands to Benefit from Greater Depth and Scale of Data across Leading Publishers
In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more effective advertising outcomes.
Getting to Know You
Getting to Know You
Choueiri Group Deep Dives
Data & Measurement
February 03, 2020
Getting to Know You
The Data Behind the Tools Data & Measurement
Choueiri Group Deep Dives
December 23, 2019 The Data Behind the Tools
Fernando Angulo, Head of Communications at data provider SEMrush, explains how his company uses data to create tools that empower users.
The Power Is in the Detail
Choueiri Group Deep Dives
Data & Measurement
December 19, 2019
The Power Is in the Detail
It’s Not All About the ROI Data & Measurement
Choueiri Group Deep Dives
November 21, 2019 It’s Not All About the ROI
Majid Al Futtaim’s Acting Chief Corporate Development Officer Joe Abi Akl and Head of Business Analytics Guillaume Thfoin share examples of how data & analytics drive results.
Doing Data & Analytics Right
Doing Data & Analytics Right
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
Doing Data & Analytics Right
Driving Data Towards Marketing Excellence
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
Driving Data Towards Marketing Excellence
One Place for Data Data & Measurement
Choueiri Group Deep Dives
November 21, 2019 One Place for Data
Majid Al Futtaim’s Acting Chief Corporate Development Officer Joe Abi Akl and Head of Business Analytics Guillaume Thfoin detail the role and inner workings of Majid Al Futtaim’s Analytics Center of Excellence.
Building for the Future
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
Building for the Future