Statement was made during Pierre Choueiri's visit to the headquarters of Expo 2020 Dubai.

The move is aligned with DMS’ commitment to remaining at the forefront of digital advertising innovations in the MENA region.

Viu's international AVOD+SVOD service in the region provides a compelling opportunity to attract multiple advertisers online with its streaming video proposition and growing original film and series production.

New partnership covers Zee TV, Zee Cinema, Zee Keralam, Zee Alwan and Zee Aflam

The partnership includes all the content from "Rotana FM" Radio Station, as well as the production services of "Rotana Audio and Video", which comprise of concerts and the filming of Video clips, as well as the Fannbox App.

Aligned with Choueiri Group’s ongoing growth and expansion plans, Chairman and CEO Pierre Choueiri recently issued an announcement outlining the launch of the Group’s latest Initiative: “CG Digital”.

CG-Data releases whitepaper on consumer behavior in KSA and how Covid-19 transformed it.

The Covid-19 pandemic has resulted in a notable increase in TV viewership for the “global zoomers” audience group. Powered by the Choueiri Group’s Data Team, findings from their latest research which are illustrated in the infographic below highlight how the increased viewership enables the group’s advertising partners to tap into the full range of opportunities that TV stands to deliver to this heavily impacted audience group.