Second installment of Anghami's and Choueiri Group's “Why It Matters to Be Local” study focuses on the UAE market.

Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”

Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.

Continuing to take a closer look at how the Covid-19 Pandemic has given rise to an entirely new and very significant TV audience – GEN Z “Zoomers” – in the MENA region, AETOSWire’s latest research piece (powered by Choueiri Group’s Data Team) identifies the most popular content (Top 5 Series) which this audience segment has been tuning into. With media consumption on the rise and TV viewership in particular soaring to new heights, this information is aimed at benefiting brands seeking the most impactful advertising and sponsorship opportunities which TV can deliver today.

The COVID-19 lockdowns have resulted in a variety of new media consumption trends and some very interesting behavioral shifts. Powered by Choueiri Group’s Data Team, our latest research piece reveals how the most significant consumer segments (Generations) in KSA are experiencing significant increases in their time spent watching TV, especially GEN Z “Zoomers” who previously were known to be less engaged with traditional forms of media. These insightful findings are aimed at enabling regional brands to gain a better understanding of their audiences.

By Salam Sawaya, Chief Operating Officer at Brand4mance

In this installment of our ongoing series on the unprecedented Covid-19 situation and its impact on media and advertising, Middle East Media Services (MEMS) present the latest data findings from their partners Dubai Media Incorporated (DMI). The findings depict, how online news readership, amongst Arab audiences in the UAE is continuing to surge across both of the UAE’s leading news platforms ALBAYAN.AE and EMARATALYOUM.COM. Registering massive increases in both the number of unique users as well as page views, DMI ‘s market-leading online Arabic dailies represent an unrivaled opportunity for brands seeking higher returns on their advertising investments.

Digital Media Services (DMS) launches timely updates to its social ads solution.