VMLY&R’s Andrew Dimitriou explains how, today, content is at the intersection of technology, creativity, and culture.

TikTok may be at the center of many controversies in the West, but it’s making a name for itself in the Middle East thanks to a smart celebrity-driven strategy, explains Hady Hajjar. 

“You’ll find localized content but you won’t find original localized content and that’s really the problem,” says Wael Abdulkader, Co-Founder and COO of Dubzplay, a development company specializing in AAA mobile games and applications. Communicate sat with Abdulkader to understand what it takes to create original gaming content in the region and where does it stand in the mobile game business.

In Early December, Majid Al Futtaim unveiled Dreamscape Immersive, a new story-based, full-roam virtual reality (VR) experience at Mall of the Emirates. Dreamscape Immersive is one of the two US-based startups that the Dubai giant started investing in by end-2017, alongside the likes of IMAX and Steven Spielberg, and this Mall of the Emirates’ expansion is its first beyond the US borders. Khaled El Chidiac, Acting Chief Executive Officer at Majid Al Futtaim Ventures, explains the thinking behind this move.