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Choueiri Group Deep Dives
July 13, 2020 Music Streaming in MENA – Why It Matters to Be Local
First-of-its-kind research study on music streaming in the region to benefit brands and advertisers.
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Choueiri Group Deep Dives
Content
July 07, 2020
Immersive Audio: Virtual Reality Through Sounds
Content
Choueiri Group Deep Dives
February 16, 2020 In Search for the Human Truth

VMLY&R’s Andrew Dimitriou explains how, today, content is at the intersection of technology, creativity, and culture.

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Choueiri Group Deep Dives
Content
February 05, 2020
It’s All in the Story
Content
Choueiri Group Deep Dives
February 04, 2020 How TikTok is Pushing to Attract Celebrities You Love

TikTok may be at the center of many controversies in the West, but it’s making a name for itself in the Middle East thanks to a smart celebrity-driven strategy, explains Hady Hajjar. 

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Choueiri Group Deep Dives
Content
February 03, 2020
Influencers, Celebrities and Content: A Powerful Marketing Mix
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Choueiri Group Deep Dives
Content
January 28, 2020
Eyes on the Ball
Content
Choueiri Group Deep Dives
January 16, 2020 Addressing the Lag in the Region’s Gaming Industry

“You’ll find localized content but you won’t find original localized content and that’s really the problem,” says Wael Abdulkader, Co-Founder and COO of Dubzplay, a development company specializing in AAA mobile games and applications. Communicate sat with Abdulkader to understand what it takes to create original gaming content in the region and where does it stand in the mobile game business.

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Choueiri Group Deep Dives
Content
January 09, 2020
The Future of Traditional Marketing
Content
Choueiri Group Deep Dives
January 09, 2020 Content as a Customer Experience

In Early December, Majid Al Futtaim unveiled Dreamscape Immersive, a new story-based, full-roam virtual reality (VR) experience at Mall of the Emirates. Dreamscape Immersive is one of the two US-based startups that the Dubai giant started investing in by end-2017, alongside the likes of IMAX and Steven Spielberg, and this Mall of the Emirates’ expansion is its first beyond the US borders. Khaled El Chidiac, Acting Chief Executive Officer at Majid Al Futtaim Ventures, explains the thinking behind this move.

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Choueiri Group Deep Dives
Content
January 09, 2020
Keeping Up With the Infobesity
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