In Early December, Majid Al Futtaim unveiled Dreamscape Immersive, a new story-based, full-roam virtual reality (VR) experience at Mall of the Emirates. Dreamscape Immersive is one of the two US-based startups that the Dubai giant started investing in by end-2017, alongside the likes of IMAX and Steven Spielberg, and this Mall of the Emirates’ expansion is its first beyond the US borders. Khaled El Chidiac, Acting Chief Executive Officer at Majid Al Futtaim Ventures, explains the thinking behind this move.