Second installment of Anghami's and Choueiri Group's “Why It Matters to Be Local” study focuses on the UAE market.

Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”

In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more effective advertising outcomes.

The Covid-19 pandemic has resulted in a notable increase in TV viewership for the “global zoomers” audience group. Powered by the Choueiri Group’s Data Team, findings from their latest research which are illustrated in the infographic below highlight how the increased viewership enables the group’s advertising partners to tap into the full range of opportunities that TV stands to deliver to this heavily impacted audience group.

Continuing to take a closer look at how the Covid-19 Pandemic has given rise to an entirely new and very significant TV audience – GEN Z “Zoomers” – in the MENA region, AETOSWire’s latest research piece (powered by Choueiri Group’s Data Team) identifies the most popular content (Top 5 Series) which this audience segment has been tuning into. With media consumption on the rise and TV viewership in particular soaring to new heights, this information is aimed at benefiting brands seeking the most impactful advertising and sponsorship opportunities which TV can deliver today.

The COVID-19 lockdowns have resulted in a variety of new media consumption trends and some very interesting behavioral shifts. Powered by Choueiri Group’s Data Team, our latest research piece reveals how the most significant consumer segments (Generations) in KSA are experiencing significant increases in their time spent watching TV, especially GEN Z “Zoomers” who previously were known to be less engaged with traditional forms of media. These insightful findings are aimed at enabling regional brands to gain a better understanding of their audiences.

By Salam Sawaya, Chief Operating Officer at Brand4mance