The new solution is aimed to help publishers leverage on the power of video.

New partnership aims to promote the growth and expansion of the advertising market in the Middle East.

Second installment of Anghami's and Choueiri Group's “Why It Matters to Be Local” study focuses on the UAE market.

Beirut’s sound echoed louder than ever before on Anghami on the night of Thursday, September 8, rolling out a rhythm of hope and sending messages of support to the Lebanese capital that translated into more than $1 million in donations.

Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.

The Covid-19 pandemic has resulted in a notable increase in TV viewership for the “global zoomers” audience group. Powered by the Choueiri Group’s Data Team, findings from their latest research which are illustrated in the infographic below highlight how the increased viewership enables the group’s advertising partners to tap into the full range of opportunities that TV stands to deliver to this heavily impacted audience group.

Continuing to take a closer look at how the Covid-19 Pandemic has given rise to an entirely new and very significant TV audience – GEN Z “Zoomers” – in the MENA region, AETOSWire’s latest research piece (powered by Choueiri Group’s Data Team) identifies the most popular content (Top 5 Series) which this audience segment has been tuning into. With media consumption on the rise and TV viewership in particular soaring to new heights, this information is aimed at benefiting brands seeking the most impactful advertising and sponsorship opportunities which TV can deliver today.

Yasmine Rohban, Associate Research Manager at the Choueiri Group Research department, shares the results from her research on changes in the Arab consumers’ sentiments and behaviors during the Covid-19 pandemic.