Viu's international AVOD+SVOD service in the region provides a compelling opportunity to attract multiple advertisers online with its streaming video proposition and growing original film and series production.

At the forefront of setting the new gold standard for advertisers.

With the Holy month of Ramadan knocking on the door, and with the goal empowering our market approach with a better understanding of how people live Ramadan, Choueiri Group reached out directly to Arab consumers through an online survey.

Aligned with Choueiri Group’s ongoing growth and expansion plans, Chairman and CEO Pierre Choueiri recently issued an announcement outlining the launch of the Group’s latest Initiative: “CG Digital”.

CG-Data releases whitepaper on consumer behavior in KSA and how Covid-19 transformed it.

Beirut’s sound echoed louder than ever before on Anghami on the night of Thursday, September 8, rolling out a rhythm of hope and sending messages of support to the Lebanese capital that translated into more than $1 million in donations.

Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.

The latest research installment powered by Choueiri Group’s data team takes a closer look at how the Covid-19 crisis has brought about a significant surge in TV viewership for Gen Z “Zoomers” around the globe. The findings serve to inspire regional brands to tap into the wide spectrum of marketing opportunities that TV can deliver for this audience segment.