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OTT vs TV
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Choueiri Group Deep Dives
March 01, 2021 DMS’ Media Partner Dailymotion Launches Powerful Video Solution At No Extra Cost For Publishers and Broadcasters
The new solution is aimed to help publishers leverage on the power of video.
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Choueiri Group Deep Dives
CG Updates
February 14, 2021
Rotana Audio Visual Appoints Choueiri Group's Digital Media Services (DMS) - KSA, as its Exclusive Advertising Media Representative
CG Updates
Choueiri Group Deep Dives
February 04, 2021 Choueiri Group’s C-Media Appointed as Exclusive Media Representative for Al-Nahar TV and Al-Nahar Drama Channels
New partnership aims to promote the growth and expansion of the advertising market in the Middle East.
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Choueiri Group Deep Dives
CG Updates
December 21, 2020
Newly Appointed Chief Growth Officer at “CG Digital” and New COO Appointed at DMS
CG Updates
Choueiri Group Deep Dives
November 24, 2020 🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
Second installment of Anghami's and Choueiri Group's “Why It Matters to Be Local” study focuses on the UAE market.
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Choueiri Group Deep Dives
CG Updates
November 22, 2020
How Did the Pandemic Impact Retail in KSA?
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Choueiri Group Deep Dives
CG Updates
September 29, 2020
Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC
CG Updates
Choueiri Group Deep Dives
September 14, 2020 DMS’ Exclusive Media Partner Anghami Raises Over $1 Million in Donations with “The Sound of Beirut”
Beirut’s sound echoed louder than ever before on Anghami on the night of Thursday, September 8, rolling out a rhythm of hope and sending messages of support to the Lebanese capital that translated into more than $1 million in donations.
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Choueiri Group Deep Dives
Data & Measurement
September 08, 2020
Regional Brands to Benefit from Greater Depth and Scale of Data across Leading Publishers
CG Updates
Choueiri Group Deep Dives
September 08, 2020 Research on Advertising Perception – Intensive Hair Care Category
Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.
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Choueiri Group Deep Dives
CG Updates
September 03, 2020
“The Sound of Beirut” Fundraiser on Anghami
CG Updates
Choueiri Group Deep Dives
September 01, 2020 Zoomers Worldwide – What Are They Watching?
The Covid-19 pandemic has resulted in a notable increase in TV viewership for the “global zoomers” audience group. Powered by the Choueiri Group’s Data Team, findings from their latest research which are illustrated in the infographic below highlight how the increased viewership enables the group’s advertising partners to tap into the full range of opportunities that TV stands to deliver to this heavily impacted audience group.
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Choueiri Group Deep Dives
OTT vs TV
August 26, 2020
Brands Can Now Get Behind Disney Soundtracks On Anghami
CG Updates
Choueiri Group Deep Dives
August 20, 2020 What Are ‘Zoomers’ in the Region Watching?
Continuing to take a closer look at how the Covid-19 Pandemic has given rise to an entirely new and very significant TV audience – GEN Z “Zoomers” – in the MENA region, AETOSWire’s latest research piece (powered by Choueiri Group’s Data Team) identifies the most popular content (Top 5 Series) which this audience segment has been tuning into. With media consumption on the rise and TV viewership in particular soaring to new heights, this information is aimed at benefiting brands seeking the most impactful advertising and sponsorship opportunities which TV can deliver today.
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Choueiri Group Deep Dives
CG Updates
July 28, 2020
Gen Z Is On TV All Over The World
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Choueiri Group Deep Dives
CG Updates
July 14, 2020
Gen Z is on TV – Discover our Latest Insights
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Choueiri Group Deep Dives
Content
July 13, 2020
Music Streaming in MENA – Why It Matters to Be Local
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Choueiri Group Deep Dives
Content
July 07, 2020
Immersive Audio: Virtual Reality Through Sounds
CG Updates
Choueiri Group Deep Dives
June 21, 2020 Ramadan 2020 – How Consumers in MENA Adapted to the Unusual
Yasmine Rohban, Associate Research Manager at the Choueiri Group Research department, shares the results from her research on changes in the Arab consumers’ sentiments and behaviors during the Covid-19 pandemic.
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Choueiri Group Deep Dives
Programmatic
June 15, 2020
Taking the Long View
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