At the forefront of setting the new gold standard for advertisers.

With the Holy month of Ramadan knocking on the door, and with the goal empowering our market approach with a better understanding of how people live Ramadan, Choueiri Group reached out directly to Arab consumers through an online survey.

New partnership aims to promote the growth and expansion of the advertising market in the Middle East.

CG-Data releases whitepaper on consumer behavior in KSA and how Covid-19 transformed it.

Beirut’s sound echoed louder than ever before on Anghami on the night of Thursday, September 8, rolling out a rhythm of hope and sending messages of support to the Lebanese capital that translated into more than $1 million in donations.

Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.

The Covid-19 pandemic has resulted in a notable increase in TV viewership for the “global zoomers” audience group. Powered by the Choueiri Group’s Data Team, findings from their latest research which are illustrated in the infographic below highlight how the increased viewership enables the group’s advertising partners to tap into the full range of opportunities that TV stands to deliver to this heavily impacted audience group.

First-of-its-kind research study on music streaming in the region to benefit brands and advertisers.