Following the opening of its fifth office in the region, in Cairo, Egypt, PHD has announced the win of its first client: Huawei.
The full media account was awarded to the agency following a three-way review.
The pitch was triggered by Huawei’s ambition to provide innovative solutions for the Egyptian market and the need for a partner with strategic vision and excellent technical capabilities. PHD’s proven experience on the account in the region and powerful data-driven model have played a key role in this appointment.
“Welcoming Huawei to our client roster is a stunning start for our Cairo operations,” says Nour Eldin Saleh, general manager of PHD Egypt. “This new partnership shows how PHD is hitting the ground running in Egypt, thanks to its unique future-ready approach that complements the country’s digital transformation. Huawei will play a significant role in this and our mission will be to fulfill their ambitions in Egypt, as we have in other markets.”