(L to R: Walid Sanjad, social media manager at Netizency; Vanessa Karlsson, digital and PR manager at Imkan; Tamara Habib, business director at Netizency; Michael Maksoudian, managing partner at Netizency; and Carine Neill, head of marketing at Imkan)
Netizency has been appointed to manage social media for Imkan, an Abu-Dhabi based real estate developer with research at its core. The firm’s latest announcements include Nudra, a high end residential offering on Saadiyat Island; Makers District, a unique development where culture and tradition meet modern day design, The Artery, a flexible, hybrid garage car park and maker space where artists and artisans can create and showcase their creativity and Pixel, a mixed-use development for residents and visitors.
The agency’s remit will cover the implementation of a social media strategy, content development, community management and social media buying for IMKAN’s B2C and B2B social media platforms.
“We pride ourselves in partnering with innovative, collaborative and creative agencies, be it for one of our developments or our digital platforms,” says Carine Neill, head of marketing atImkan, in a statement. “As a new player dedicated to disrupting the industry, we found the right partner in Netizency to help build and grow our social media presence in both a strategic and creative way. Ultimately, Imkan is vested in building soulful places that are enriching for generations to come – whether it be on social media or elsewhere.”
Michael Maksoudian, managing partner at Netizency, adds: “When building our client-base we always seek a diverse portfolio of brands and people that we love to work with. We feel that this results in a better working culture, which leads to better output. We’re looking forward to working with IMKAN and helping build Soulful online places and communities that match the physical spaces and innovations they are developing. We will be working closely with Imkan’s team across several departments to integrate social and digital media across the process.”