Horizon FCB Dubai has been announced the lead creative agency for one of the world leading food companies, Danone Nutricia in the Middle East. The Dubai-based integrated agency will drive the creative communication efforts in the region for Danone Nutricia Early Life Nutrition, positioning the company as the preferred choice to support parents, caregivers and healthcare professionals.
The agency was selected from a number of multinational agencies following a competitive regional review and will be responsible for the brand localized creative strategy and solutions of Danone Nutricia Early Life Nutrition brands Aptamil and Bebelac. The agency’s strategic yet realistic approach to create a new direction for Danone Nutricia and its brands distinguished it from its competitors.
“In this fast evolving world, effectively connecting with consumers is becoming more challenging. The winning proposition starts to live in the moments & their related touch points, and being upfront in localized communication integration is key for our brands to strive. Horizon FCB stood to the challenge and clearly showcased a mastery of integrated creative planning, for which we are very excited to work along in taking our brands to the next level in the Middle East,” says Hani AlAita, regional marketing manager at Danone Nutricia Middle East, in a statement.
Horizon FCB Dubai will oversee the management of the Aptamil and Bebelac brands, developing the brand creative strategy which will take an integrated communication planning-driven approach, and will include all communication channels and mediums.
Mazen Jawad, group managing director of Horizon FCB Dubai adds “We are very excited to join the Danone family and to help them build their brands in the region while delivering on their sales objectives. At Horizon FCB Dubai, we are constantly pushing boundaries to produce creative work and feel proud of the work that we have produced for the Danone Nutricia brands. Indeed, this is a very rewarding win for us.”