Grey Group Middle East and North Africa (MENA), has won JTI’s account, to develop its brand management and communication in GCC with a focus on Saudi Arabia. With this win, Grey’s Beirut team has enlarged its portfolio in the tobacco industry, as it already holds the account of Nakhla Tobacco Company.
The team will oversee JTI’s brand management and communication.
Commenting on the partnership, Karim Nader, Grey Beirut’s managing director, says, “We at Grey Beirut, are excited to work together with JTI on managing the prominent manufacturer’s business portfolio and developing winning creative and communication strategies for its various products and brands. The Grey Beirut team will be utilizing their vast range of resources, talents and expertise to take JTI’s brand management and creative campaigns to the next level, helping the company better connect with its customers and partners in Saudi Arabia and the GCC region”.