FP7 Dubai has won the Dubai Properties account and will launch “multifaceted creative campaigns,” according to a statement.
The relationship took effect in December which saw the launch of the 1/-JBR campaign.
Now, FP7 Dubai has also been awarded Dubai Properties’ social media business social media business following an extensive pitch process over the past two months.
“We are absolutely delighted to be working with Dubai Properties; they are an impressive local brand with big ambitions. It’s very clear from our early collaborations that the client team shares our aspirations to do original and disruptive work that is commercially effective,” says Jon Marchant, MD Dubai, FP7.
“As a developer, we needed a partner who could guarantee us the right type of publicity and effectively position us and our developments with the right target audience,” adds Karim Nagaty, chief marketing officer, Dubai Properties. “FP7 Dubai is an extremely creative agency with original ideas and a strong digital mindset. “They have given us the edge with 1/-JBR which is exactly what we needed, and we look forward to working with them on further successful campaigns.”