Two PHD MENA clients have extended their relationship with the media planning network after recently concluded competitive reviews.
Dubai World Trade Centre (DWTC) has renewed its contract after three years with the agency while Huawei has added Lebanon to PHD’s remit, which already includes the UAE.
“Winning new business is always very rewarding but there is something special in being retained by or receiving an expanded brief from an existing client, as it intimates a strong level of satisfaction,” says Luca Allam, managing director of PHD UAE in a statement. “DWTC is a prestigious brand with ambitious plans. We can’t ask for much more from our clients than to expect from us to turn their dreams into reality.”
“We’re delighted to welcome Huawei on board as part of our growing list of clients in Lebanon. There is much to be achieved in the telecom sector and we are confident that with our respective knowledge and expertise, together we can take Huawei to even greater heights here,” adds Maroun Hassoun, general manager of PHD Lebanon.