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HSBC UAE launches new film for #OneStepCloser campaign

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HSBC UAE launches new film for #OneStepCloser campaign

On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new integrated campaign #OneStepCloser.

Following a young woman as she cycles her way through a solo tour across a myriad of landscapes – and experience –, the film captures her various emotions. Since its launch just over a month ago, the video has been viewed more than 1,200,000 views.

“The #OneStepCloser campaign, is a tribute to that one decision that makes all the difference. The film’s parting message is a powerful reminder that wherever we want to be and whatever we want to achieve, it all starts with that one, important first step,” explains the agency, J. Walter Thompson.

“In the current environment of caution and uncertainty, the film pays tribute to fulfilling ambitions via a game of hard-earned inches.”

The agency specially composed the music to support the visual and emotional narrative, cheering viewers on to achieve their ambitions for tomorrow.

Credits:

Agency

Creatives:

Akhilesh Bagri

Gautam Wadher

Anirudh Shiva

Carine Howayek

Production:

Aly Seif Al Nasr

Account Management:

Nermine Barrada

Namal Siddiqui

Nabil Elkourdy

Planning:

Helina Asefa

Director:

Mark Middlewick

DOP:

James Adey

Thomas Simon

Production House:

Magnet

Jordan Knight

Music:

Key 66 Productions

Client:

Ashish Mishra

Ajay Keerthy

Mohammed Khalil

Garen Yebremian

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