Digital ad monitoring company OOX launched “mobile advertising monitoring” as part of its flagship service OOXmonitor last month. Using the advanced monitoring capabilities of next generation robots, the new service is the first of its kind in the region, claims the company in a press statement. “The launch of mobile advertising monitoring in Q4 2016 demonstrates OOX’s leading and innovative position in the business of digital advertising monitoring, data and analytics,” says Fouad Bedran, co-founder and managing director, OOX, in a press statement. OOXmonitor already provides insights into the top mobile advertisers, spends, ad units and so on, with plans of adding more features and solutions in 2017.
Additionally, OOXmonitor has added Cairo-based digital native advertising agency Kijamii to its subscriber list. “OOX is excited to welcome Kijamii as the latest digital native agency addition to OOXmonitor’s increasing subscribers in Egypt and the MENA region,” adds Bedran. Kijamii, which was recently added to A15 investment group’s portfolio, handles clients including Huawei, Nestlé, L’Oréal, Philips, IKEA, Vodafone, DHL, Emaar and Netflix.