AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA. The new partnership will allow advertisers to buy placements with real-time bidding. Native advertising units appear in-stream and aim to open up creative possibilities for branded article and video content distribution.
“Some of the largest publishers and agencies work with AdZouk, so we approached them for their knowledge and expertise in the region. Over the last 12 months we have worked with AdZouk on dozens of campaigns, and seeing the success we were able to achieve together, we are now ready to make our work public. We are very excited about this partnership as it opens lots of doors for us to further deepen the adoption of native advertising globally,” says Vitaly Pecherskiy, COO of StackAdapt, in a press statement.
“More and more brand advertisers opt in for highly engaging content strategies. Our ability to deliver this content to their audience in a hyper-targeted manner is a powerful addition to our strong core offering,” says Jamie Atherton, managing director of AdZouk.