After almost two decades at Mindshare MENA, Samir Ayoub has resigned as CEO and been appointed Delegate of the Board at Mindshare MENA. He will transition from his current role as CEO on 1 February 2016 and continue to act as an advisor and consultant on all matters related to the agency until July 2016. Ayoub has spent 26 years with the larger WPP group. He headed Mindshare MENA since 1999 and before that headed Ogilvy Media.
Filling his shoes is Ravi Rao, Mindshare MENA’s chief client officer and UAE team lead. Rao joined Mindshare MENA in May 2015 as chief client officer and in October took on additional responsibility for leading the UAE team. Rao has worked with WPP companies for over nine years, including three as Mindshare South Asia’s CEO.
Roy Haddad, Director of WPP MENA and Edmond Moutran, Chairman of Mindshare MENA jointly say in a press statement: “Whilst Samir will be leaving the day-to-day operations of the agency in February, he will remain a valued member of the team as Delegate of the Mindshare MENA Board, continuing to support and facilitate the agency’s initiatives that keep it future ready and a sought after media partner in the region.”
Not citing a specific reason for his departure, Ayoub says, “My time with Mindshare has been rewarding and exhilarating. Much has changed in the consumer and media landscape since I took on the CEO role 17 years ago. I am delighted that the company will continue to flourish, guided by the experienced and capable hands of my friend and colleague Ravi Rao. In the coming months and years ahead, I look forward to celebrating its continued achievements.”
Rao adds, “It is most satisfying that I was one of ‘the Day 1 employees’ when Mindshare was set up in the region way back in 1999. A real privilege now to lead Mindshare MENA and I really look forward to further building on the success of our strong team and a world-class product so our client partners benefit the most by driving the Adaptive Marketing vision.”