Following a multi-agency pitch process, Dentsu Aegis Network’s Carat has won the global remit for media strategy, planning and buying for Standard Chartered Bank, led out of Singapore across more than 60 markets, including the Middle East and North Africa.
Sean O’Brien CEO Carat APAC, says in a statement, “We are very pleased to start the year with the win of this prestigious account out of our Singapore hub for the global Carat network. Our strength in strategic thinking, quality of product and consistency across markets enabled us to win this business. It’s also testament to Dentsu Aegis Network’s collaborative brand value that we have expanded from the pre-existing iProspect relationship. We’re looking forward to working with the team at Standard Chartered Bank and their agency partners.”